A new ad campaign from Team One imagines how the innovative engineering of the new 2010 Lexus RX has reinvented the driving experience. The commercials explaining the advanced features available on the all-new 2010 Lexus RX. Its about the vehicle secret weapon XM real-time traffic monitoring that reveals driving conditions on the road ahead. Suddenly, massive cranes descend from the sky, picking up the offending traffic and lifting buildings from their foundations so the driver can travel unimpeded to his final destination.
During the live-action shoot, the RX was shot sitting in downtown Los Angeles, surrounded by about 10 cars. Digital Domain augmented the traffic by adding an additional 60 all-digital vehicles.
XM NavTraffic® with real-time technology
Integrated into the Lexus voice-activated Navigation System, this feature includes real-time traffic monitoring as you drive. With XM NavTraffic®, the navigation system can take into account things like traffic and road closures before suggesting routes to the desired destination.
XM NavWeather™ – XM® Radio
XM® Radio is a Satellite Radio provider with more than 170 digital channels, including music, sports, news, weather, traffic and lifestyles.
XM NavTraffic® and XM NavWeather™ require a monthly service fee and are designed to provide real-time traffic or alternative routes and real-time weather and forecasting information in your general vicinity and along your route of travel.
Credits:
CLIENT: Lexus
PRODUCT: 2010 Lexus RX
ADVERTISING AGENCY: Team One / El Segundo, CA
Chief Creative Officer: Chris Graves
Group Creative Director: Jon Pearce
Group Creative Director: Gavin Lester
Executive Producer: Jennifer Weinberg
Account Supervisor: Kristie Weston
PRODUCTION COMPANY: RSA Films, Inc. / Los Angeles, CA
Director: Carl Erik Rinsch
Executive Producer: Marjie Abrahams
Director or Photography: Claudio Miranda
Line Producer: Annie Johnson
1st Assistant Director: Howell Caldwell
Production Supervisor: Bryan Mitchell
ANIMATION & VISUAL EFFECTS: Digital Domain, Inc. / Venice, CA
President of Commercials, Exec. Producer: Ed Ulbrich
Executive Producer / Head of Production: Karen Anderson
Visual Effects Supervisor: Jonah Hall
CG Supervisor — ASSEMBLED: Ron Herbst
CG Supervisor — CITY: Greg Teegarden
VFX Producer: Chris Fieldhouse
VFX Coordinator: Stephanie Escobar
Previsualization: Simon Dunsdon
Flame Artist: Jonny Hicks, Brian Boungiorno, Dave Stern, Chris DeCristo, Matt Bramante
Nuke Compositor: Rafael Colon, Sven Dreesbach, Brian Smallwood, Michael Morehouse
Digital Artist: Marc Perrera, Tim Nassauer, Jon Gourley, Chris Norpchen, Terry Naas, Justin Lloyd, Jeff Dierstein, Adrian Dimond, Ruel Smith
Houdini Artist: James Atkinson
Matte Paint: Wei Zheng
Roto Artist: Marianne Magne, Mattaniah Yip, Tom Piedmont, Mike Boden, David Wu, Kanae Morton, Keith Weilmuenster
On Set Tracker: Scott Edelstein
Integration Tracker: Som Shankar, Shelley Larocca Courte
EDITORIAL HOUSE: The Whitehouse / Santa Monica, CA
Editor: Rick Lawley
Producer: Joni Wright
MUSIC, SOUND DESIGN & AUDIO POST/MIX HOUSE
Location: HUM
[via Lexus All New RX Website and vfxworld]